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Brenda Dervin's Connecting with Specific Publics


What do They "Really" Think, Want, Need, Experience, Feel?

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    Brenda Dervin

    Connecting with Specific Publics:

    What do They "Really" Think, Want, Need, Experience, Feel?


    8:00 Continental Breakfast

    RSVP call 509.359.6081 or

    8:30-9:00am Presentation

    Human beings, both when acting and individuals and wehn organized as collectives, always have what they consider to be ideas, facts, opinions that must be shared with others. The problem. however, is that every word "must" lead to thinking about communication as persuasion and/or message tranfer.

    9:30-11:00am Workshop

    Instructional Workshop for a smaller group of this audience on using SMM (Sense-Making Methology) to better understand the user in strategic enrollment management, advancement, information campaigns, alumni development, etc.


    Contact Information

    College of Social & Behavioral Sciences and Social Work
    121 Senior Hall
    Cheney, WA 99004

    phone: 509.359.6081
    fax: 509.359.6732

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