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Marketing (BAB)


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    Marketing deals with market research, product planning, pricing decisions, advertising, sales promotion and sales management. Marketing professionals occupy strategic territory between a firm and its external environment. The marketing program opens dynamic career possibilities in a broad spectrum of industries and services.

    Students who complete a major in Marketing will:

    Our business programs are accredited by the Association to Advance Collegiate Schools of Business.

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    Degree Options

    What are the degree options?

    The Department of Management offers a Bachelor of Arts in Business Administration with a major in Marketing.

     Find more information on your career options for this major with a visit to Career Services!

    What can I do with my degree?

    The Marketing curriculum prepares students for a wide variety of occupational possibilities. Marketers are involved with such activities as product planning, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist management in adapting the firm to an ever-changing society.

    Contact Information

    Department of Management
    668 N. Riverpoint Blvd., Suite A
    Spokane, WA 99202-1677

    phone: 509.828.1260
    fax: 509.828.1275

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