Connecting with Specific Publics:
What do They "Really" Think, Want, Need, Experience, Feel?
8:00 Continental Breakfast
RSVP call 509.359.6081 or firstname.lastname@example.org
Human beings, both when acting and individuals and wehn organized as collectives, always have what they consider to be ideas, facts, opinions that must be shared with others. The problem. however, is that every word "must" lead to thinking about communication as persuasion and/or message tranfer.
Instructional Workshop for a smaller group of this audience on using SMM (Sense-Making Methology) to better understand the user in strategic enrollment management, advancement, information campaigns, alumni development, etc.
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