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Marketing deals with market research, product planning, pricing decisions, advertising, sales promotion and sales management. Marketing professionals occupy strategic territory between a firm and its external environment. The marketing program opens dynamic career possibilities in a broad spectrum of industries and services.
Students who complete a major in Marketing will:
Our business programs are accredited by the Association to Advance Collegiate Schools of Business.
The Department of Management offers a Bachelor of Arts in Business Administration with a major in Marketing.
Find more information on your career options for this major with a visit to Career Services!
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