The Journalism Program participates in an interdisciplinary major in Public Relations. Requirements for the major, when taken under the Journalism Program, are listed below; requirements for a similar major, when taken under the Department of Communication Studies are listed under that department. The major provides the graduate with the theoretical and applied knowledge and skills required to competently enter the field of public relations in either the profit or not-for-profit sectors.
What will I study?
Public Relations Option
(83 - 90 credits)
Required Courses: 45 credits
CMST 430 Communication in Organizations (5)
CSBS 330 Integrated Social Science Methods (5)
DESN 360 Publishing for Print and the World-Wide Web (4)
JRNM 330 Mass News Media (5)
JRNM 332 News Writing (5)
JRNM 395 Internship (5)
JRNM 451 Introduction to Public Relations Theory (4)
JRNM 452 Public Relations Writing (4)
JRNM 453 Advanced Public Relations Theory (4)
JRNM 470 Desktop Publication Design (4)
One of: 5 credits
CMST 201 Public Speaking (5)
CMST 400 Message Design (5)
One of: 4-5 credits
ENGL 409 Editing in Technical Communication (5)
JRNM 475 Editing and Publishing (4)
One of: 4-5 credits
ART 304 Art of Photography (5)
DESN 350 Digital Imaging and Photography (4)
JRNM 349 Photojournalism (4)
Select three upper division English courses in consultation with your journalism adviser
Note: A minor in Technical Communications is recommended.
Required program credits 58-65 credits
Required technical communication credits 10 credits
Required upper-division credits 15 credits
Minimum total credits for major 83 credits
Emphases / Concentrations:
- Know how to observe and write efficiently and clearly about public events and public issues, understand local government and the public policy process, be able to write in both report and feature story forms and be a critical and analytical observer of the American public policy process.
- Develop expertise in analyzing public relations opportunities, issues and environments. Learn how to research, prepare and execute public relations tasks and campaigns. Develop skills for appropriately interacting with disparate members of the public. Develop persuasive and analytical writing and other verbal skills. Demonstrate professional behavior, including meeting deadlines, producing clean and well-organized work and being prepared for a variety of types of organizational assignments.